01 · The idea
Four apps behind a single Splari sign-in.
Splari is one account for the working life of someone who works for themselves. Each app does one job, named by a single verb. The brand stays the same across all of them; only one petal changes.
Practical
We say what a thing does and what it costs. Pay once per course. Free downloads. Free Studio credits every month.
Warm
Real people in real rooms, natural light, soft colour. Big round corners, never sharp edges.
Proven
Work is read by someone who does it for a living, and certificates anyone can verify. Trust comes from people, not badges.
02 · Logo
Four petals. One for each app.
The Splari mark is four circles. Each app's logo keeps three of them and turns one into a black coin carrying the app's icon in the app's colour. The flower always stays whole, so every app still reads as Splari.
03 · App marks
One coin per app.
Each app has its own corner of the flower: Academy's cap top right, Marketplace's cart bottom right, Studio's AI sparkle bottom left, Workspace's briefcase top left. On dark backgrounds the coin turns white and the icon black.
Courses assessed by practitioners
Templates, fonts, music and more
Clients, projects, invoices, inbox
Images, video and sound with AI
04 · Lockups
Splari, then the app.
The wordmark is "Splari" in Geist Bold, tracked tight, followed by the app name in Regular and a lighter tone. Never write the app name alone next to the mark.
Clear space
Keep at least one petal's width (half the mark) clear on every side. Nothing else goes inside the dashed line.
Minimum size
16px on screen for the mark, 24px when it carries an app coin in print or on slides. Below that, use the plain four-petal mark.
Don't
05 · Colour
A dark frame, a white page, four soft petals.
Everything sits on the near-black frame with one white panel on big round corners. Sage is the only colour that asks you to act. The petals name the apps; they never decorate.
#121212Page frame, hero, Studio
#141414Text, ink buttons, coins
#FFFFFFThe white page
#F5F4F0Cards, quiet surfaces
#E9E7E2Hairlines and borders
#C5D6A0Main call to action
#3F5121Eyebrows, text on sage tints
#6C6B67Supporting text
#E3EBCFChips and highlights
#3A383DLines on the dark frame
App petals
#F2C45AAcademy tiles and icon
#F6B3C7Marketplace tiles and icon
#BED2F2Workspace tiles and icon
#B9CF8EAgency and the fourth petal
#141214Studio tile; white icon on it
06 · Type
Geist, set tight.
One family for everything. Headlines are Bold with tight tracking (−3.5%) and close leading; body text is Regular at a comfortable 1.6. On Windows the system's Segoe UI Variable stands in.
Geist · Bold 700 · Regular 400 · Medium 500 for labels
07 · Shape and controls
Round, soft, pill-shaped.
Panels have 44px corners, cards 28px, photos 24px. Buttons are always pills. Cards are warm grey with no shadows. Arrows sit in their own round button.
On photos and the dark frame: glass for second actions, white for the first.
Learn.
Sell.
Run.
Create.
08 · Icons
Solar, in two weights.
Interface icons are the Solar set (480 Design): Linear for everyday use, Bold Duotone for the item you're on. Icons take the colour of the text beside them.
09 · Photography
Real people, real rooms, warm light.
Black and African professionals at work: learning, selling, meeting clients. Natural window light, brick and wood, warm colour. Faces look relaxed and confident. Never staged stock smiles, never cold offices.
10 · Voice
Say it plainly, like a person who does the work.
Short sentences, everyday words, the price and the catch up front. Speak to "you". Lead with the job, not the feature.
Sounds like Splari
- Learn it. Sell it. Run it.
- Pay once per course.
- A free way into every app, and a plan only for what you use.
- Describe it and get four takes.
- Files made by people who use them.
Doesn't
- Unlock your potential with our seamless AI-powered ecosystem!
- Revolutionary, game-changing, world-class
- Click here to get started today!!!
- Leverage synergies across verticals
- Emoji in headlines
Sentence case
Buttons, headings and menus: "Create your free account", never Title Case.
Verbs name the apps
Academy learns, Marketplace sells, Workspace runs, Studio creates, Agency builds.
Facts, not adjectives
"Free Studio credits every month", not "generous credits". Show the real price, in ₦ where the reader is in Nigeria.